The Freight Sales Formula That Still Wins

What does it take to build trust in freight? 

In this episode, recorded live at TMSA Elevate in Austin, Texas, SPI Logistics’ CRO Senior Vice President, Mike Mikulik, joins Blythe to share the freight fundamentals that never go out of style, like proving your worth, asking better questions, and why breaking bread still beats fancy tech. 

Whether you’re a new broker or a seasoned freight agent, this conversation is full of tried and true insights that can level up your relationship game. 

Key takeaways: 

• Always start small and prove yourself before trying to win the biggest lanes. 
• Brokers should understand their customer’s supply chain to provide real value. 
• Empathy and relationship-building still outperform tech during critical moments. 
• Asking for referrals directly (and consistently) can unlock huge growth. 
• Freight agents need ongoing education to stay relevant in uncertain markets.

LINKS:

• Mike’s LinkedIn
• The Ultimate Guide for Experienced Freight Agents
• SPI’s Secrets to Building a Successful Freight Agent Career
• Become an SPI Freight Agent
• SPI Logistics’ Website

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

—————————————–

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company’s agents on how they took the leap and found a home with SPI freight agent program.

CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you’re a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now

Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.